A CRM system of customer relationship management software is a tool that helps entrepreneurs manage interactions with customers as well as handle and make use of data to improve sales and marketing. The task of the sales team is made easier with the automated marketing and sales processes, which allows them to focus on improving other aspects of client relations.

If you are still on the fence about switching to a new CRM software, here are some facts you need to know before deciding.

Benefits of the Software

CRM software is not just for account management in large corporations, but also to help organizations and enterprises with offices across Singapore to streamline their marketing and provide enterprise solution for sales tracking. Whether it is within the company or through interactions with clients and customers, your company will have updated and secure access to information such as consumer contacts for easier correspondence. You can also fully utilize its features by using it to improve overall clientele management.

It can also be used to generate accurate sales reports, or the sales team can utilize sales tracking to make predictions for the next fiscal year. Small business can grow its customer base using lead management, a tool which can create a profile for prospect customers and to create a marketing plan to convert that lead.

Support and Training

There are businesses that hesitate to upgrade to an ERP software because they think their employees will need additional training to use it. However, CRM system providers include sales coaching tips and recommended sales methods in the package to give your Singapore company everything it needs for improved sales management tools.

You may schedule a training for your staff about the new software, but you do not need to hire an expert to operate and maintain it. This is why cloud CRM is a good option for those who have a small team of salespersons because it can fulfill the needs of any type and size of business. The software is also user-friendly and very easy to understand, which means you can reap its benefits within the first week of operation. You can request a demonstration of how to utilize the system to give you an idea what areas should your company prioritize based on your goals.

Customer Retention

Although attracting new customers should be a priority of companies to stay relevant, making your current loyal customers happy should also be a focus. Customer retention is made easier with tools that allow for better communication and satisfaction. Customer service can be improved using emails, record-keeping of customers information, purchase history and product interest, tracking customer’s website activities, and a record of complaints and issues that were brought up. The sales team can access all of these within a few seconds in case a customer wants to inquire about a purchase or service. The sales team can therefore concentrate on fixing the problems, deliver quick responses, and give special offers because you know your loyal customers very well.

Features of CRM

Regardless of the size and type of your business, CRM solution includes basic features such as marketing automation, quote or proposal management, lead scoring, calendar and alerts, and interaction tracking to manage prospects and attract more customers. Moreover, salespersons benefit from the system as it can also provide business system consultation that aims to find out the gaps in your business in Singapore.

Furthermore, you will never have to worry about getting the wrong or outdated data, because all the information is updated and synchronized. Managers can track the progress of their personnel with an easy-to-use dashboard. Generating sales reports is just one click away in case you need to meet with the team, plus you can pinpoint areas of the marketing and advertising strategies that need improvement.

Installation and Implementation of CRM

Cloud CRM will not require your company to purchase new hardware and software because it is web-based. For corporations, they can opt to have the system installed within the premises to meet the higher demands. Hosted CRM is generally ideal for smaller companies. You can also choose to integrate the new CRM software with any existing marketing and management software in your company. When it comes to implementation of the customer relationship management system, you first need to be clear about the business objectives that can be attained reasonably. Then, reduce the manual intervention when it comes to automation. Educate the employees about the changes to allow for collaboration between departments. Lastly, you need to choose a reliable provider who understands your goals for the company.